Southern Charm, Southern Tide

Digital Journalism

You may not choose the preppy life, but when you live in Kentucky in the Spring time, the preppy life chooses you.

Pastels, short shorts, sailboats, and candid pictures are just some of the elements of what the company Southern Tide brings to the table. A 23-year old by the name of Allen Stephenson was the man who discovered it all and made a huge mark in the retail world, as well as the preppy industry.

Finding the want and desire to create high quality clothing with a southern style, Southern Tide was born. All starting with the first skipjack polo, the company grew from there, producing mass amounts of men’s, women’s, and children’s clothing. Along with so much more.

Having the Skipjack as their logo, it helps to tie things in with competing companies such as Vineyard Vines, Southern Proper, etc. who create similar simple logos.

Though this…

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